MiBici App Redesign
OVERVIEW
In Guadalajara, getting around on a bike is easier thanks to MiBici, the city’s public bike system. I’ve used it plenty of times — you grab a bike from one station, ride across town, and drop it off at another. Simple… in theory.
The problem? The app isn’t exactly your best riding companion. From confusing flows to unreliable features, it often makes a smooth ride feel bumpy. That’s why I decided to take a closer look at it from a UX perspective. My goal was to rethink the experience, fix its pain points, and design something that truly supports the way people use MiBici every day.
ROLE
User Research, Visual design, Prototyping
June 2025
A little intro…
When I moved to Guadalajara, MiBici quickly became part of my daily routine. It’s practical, affordable, and sustainable. But after a few months of use, I realized the app wasn’t always on par with the physical service. A couple of failed unlocks, a payment that didn’t go through on the first try, and more than a few times feeling that strange anxiety when returning a bike (“Did it lock properly, or am I about to get charged extra?”) made me think: this could be so much friendlier.
That’s how this personal project was born: Redesigning the app with a stronger UX approach, using a structured framework but keeping a human touch.
Problem
MiBici’s current mobile app suffers from usability issues such as unreliable payment processing, confusing navigation, and scattered essential information. These friction points reduce user trust, increase frustration, and discourage consistent use of the bike-sharing service.
Goal
Redesign the MiBici mobile app to create a more intuitive, reliable, and user-friendly experience by streamlining payment and registration, consolidating key information, and reducing friction in core tasks—ultimately increasing user trust, satisfaction, and service adoption.